Monday, September 27, 2010

Ningbo CHIC - Yum CRC show "weapon"



"Innovation, upgrading, integration and development" as the theme of the thirteenth Ningbo International Fashion Fair on Oct. 22 in Ningbo International Convention and Exhibition Center opened, a 4-day exhibition officially opened to meet the P Plus guests. CHIC exhibition area of 45,000 square meters, exhibits covering the apparel, garment machinery, fabrics and accessories, clothing, etc. on the middle and lower reaches CAD industry chain, attracted a total of 56 countries from around the world and regions, 28 provinces City a total of more than 9660 domestic and foreign buyers and professional traders to be the procurement, negotiation, up to six thousand times the number of visitors.




Hangzhou Yum Kai Union also coordinated the body 100 together Starlink software participated in the CHIC and the work of local well-known equipment manufacturers in Ningbo, "Friends locomotive" join the festivities - a total booth cooperation through mutual the influence of shared clients brand. Bright and spacious exhibition hall in the fifth coming and going, our booth doing my part to become the most popular museum, "site", while we indulge in a corner booth, but still can not stop the customers come here especially. Or 32 in groups or alone, merchants a one followed. Simulated assembly line next to explain the presentation, discussion area cooperation in the deliberations, Jie Shiyi send crowded, bustling scene.




According to incomplete statistics, RF125 factory management system has been around the world more than 500 different product categories of the successful implementation of large-scale clothing enterprises, accumulated more than 120,000 users online using the system. After the implementation of foreign and domestic companies testing and feedback analysis, RF125 system is similar software on the market today are quite advanced and improved products. Real-time master Factories pulse, simple operation, a general increase in production efficiency by 30% or more, the price was only able to achieve the same effect of one-tenth of hanging system. As the old saying says: advance preparation of its profits. Do you have "Swordsman" ambition, but could not do anything while keeping a low profile? That now, you catch it on the "production management tool!"









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Tuesday, September 14, 2010

Dealers sustained growth Quartet



Dealers, a fight in the battlefield at the forefront of sales in China, an unshaken front-line positions in the strikes, and similar groups. They set up a regional market network and sales model, is the most simple marketing theory, and the most appropriate mode of China's national conditions and practice of marketing. They are warriors in bloody fighting in the smoke; they are heroes to win the loyalty of consumers favor the desperately hard work, determined to fierce competition in the cut his way through, and lay half of the country. Ebb Tide, the beginning is real gold. Face a new round of competition, from a strategic perspective, dealers should be sustained and rapid development, to achieve the ultimate profit, must have a clear strategic thinking. Manufacturers and consumers as the key link between the dealers have a pivotal position, however, by conventional reasoning can think of the direction of the same competitors will, over time, only caught on among the homogeneous competition. Therefore, we need not by a long and strike, to avoid the conventional way. The Art of War goes: surprise, Gongqibubei. From business risk, survival mode, development strategy, sustainable profitability to four continuous growth model framework dealer to differentiation strategy to achieve the ultimate profit development.

First, operational risks

First of all, in the new economic environment of the liquor dealers, the biggest risk is from the market. To supermarkets under the terminal, chain and other large-scale emergence of a variety of ways, there are manufacturers with Direct, direct marketing and other forms of intervention, combined with competition among liquor products from the original property has been well-known brands of wine and between competition, promoted to more new products to enter the competition more intense, more saturated market, dealer profits plummet. Faced with such a large number of liquor dealers a "wolf before, after Tiger Balm, the traps are more heavily surrounded by" the scene, their living environment do not optimistic.

Second, the dealer's risk from the agent factory there. Manufacturers regular Yahuo, out of stock and the market flooded with fakes, and more significant part of the liquor manufacturers, after the market do a good job, it's frequently staged "burning bridges, bad faith," the event, dealers regardless of their own compared to the ability of even the best, for liquor manufacturers, but also just a vulnerable group only, not withstand the liquor manufacturers from a violent storm.

Finally, the dealer's business risks, in addition to agents from the market and manufacturers, more or from its own. Many of China's current liquor dealers, the overall prevalence of the perfect sales network channels, not really full control channels and terminals; same time, the dealer is one of the most cohabitation group, qualities and abilities are uneven, making Bai Jiu Xin selection of products with little in-depth research and analysis of the development in Shichangzhanlue also appears on the experience of too Yu, weak technology. The core of the overall regional market less competitive.

Second, survival mode

Know thyself, know yourself. To liquor market competition out homogenization of "Red Sea", liquor dealers should first have full knowledge of their own, fully understand its mode of existence. Only by understanding yourself and understanding the wine market, understand the manufacturer, identify your surroundings, as well as imminent or has problems, so as to devise strategies.

For a long period of time among the white wine enterprises are to occupy a place at top speed in the market, the product quickly to market among the sales channels to create a more complete and obtain the advantages of Distribution Issues and market share, must be dealers in marketing the network to rely on the cooperation of channels, through a network of dealers good resources, and relatively more mature marketing channels quickly mobilize regional markets, dealers at all levels, the wholesaler, as a Chinese liquor marketing channels the power of the most basic, but the survival of liquor dealers and the commercial value basis, it is the liquor business by the demand for the channel came into being.

Thus, according to the core values of liquor dealers - end retail outlets, product diversion and distribution, we can clearly see that because distributors have a network of different regional markets, distribution capabilities and the control of different resources for different customers, usually divided into batches of total dealer and distributor.

Among them, the total market has a strong network of dealers, with the depth distribution of abilities and skills, and local supermarkets, shopping malls and hotel has a large catering business, a sound regional market network management system, clear that maintenance of the network Establish customer data importance. The survival mode is to sit on best-selling liquor brand in the same time, agents of other products to get more profits. Strong distributor network strength and strong liquor brand is easy to form a strong combination between the tendency to dream of a better win-win sales.

The second installment of the relatively weaker dealers will usually sell well in the distribution of products, a better grasp of some profit short-acting products, in order to increase capital accumulation, and efforts to develop the surrounding area. Second installment of the most fatal flaw is that dealers do their small-scale in the market, only to see the immediate benefits, blind in no time on market research to develop the network.

Both batches of total dealer or distributor, in seeking to maximize profits while should grasp the following points:

1, in a competitive environment, free replacement of the runway is a little bigger and the dealer;

2, distribution, market development must be in depth analysis and consideration, remember that reckless act;

3, to further develop and market expansion, we must dare to cross-sectoral thinking, cross-sectoral integration, the introduction of amateur play bold, daring play different business reference.

Third, development strategy

Liquor dealers, in order to achieve sustained profitable growth, simply grasp the "fast, accurate and relentless, singular," four points:

Fast -

Be quick, to the regional market faster network construction, market competition, rapid strike, sales strategy, rushed the upper, the agile enterprise profit growth as the first element;

Rapid expansion around the market, the formation of radiation and its coverage;

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銆??鐧介厭缁忛攢鍟嗙殑鎸佺画鎬ц耽鍒╁彂灞曪紝鍦ㄤ簬璁捐鍜屾瀯寤轰互浜т笟闆嗙兢涓轰笟鎬佺壒寰佺殑涓绘祦娑堣垂浣撶郴锛屼粠鍐呰?澶栧湴浣撶幇浜у搧瀵规秷璐硅?鐨勭粓鏋佸叧鎬?紝褰㈡垚渚涖?閿??杩愩?瀛樸?杞殑杩愯惀鏋舵瀯锛屾墦閫氫骇涓氶摼锛屼娇缁忛攢鍟嗚嚜韬嫢鏈夊法澶х殑璧㈠埄绌洪棿銆傚洜姝わ紝缁忚惀杞瀷锛屾槸缁忛攢鍟嗘寔缁耽鍒╃殑鏈潵鍙橀潻涔嬭矾銆?br />
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銆??绗簩锛屽缓璁捐嚜鐢辩綉缁滐紝浠ヨ繛閿佸簵绛夊舰寮忔嫇灞曡嚜宸辩殑娓犻亾甯傚満锛岃鐧介厭缁忛攢鍟嗚嚜韬殑鍙戝睍鏇村叿鏁翠綋鎬с?绯荤粺鎬с?

銆??绗笁锛屽疄鐜扮粡閿?晢鐗╂祦涓績鐨勮亴鑳斤紝鑷繁鎷ユ湁浠撳簱銆佽繍杈撳強鐧介厭鍟嗗搧鐨勯厤閫佽兘鍔涳紝瀵逛簬鏁翠釜娓犻亾鍙互瀹屾暣鐙珛鐨勮繘琛岃繍浣溿?

銆??绗洓锛岀粡閿?晢瑕佹兂鍋氬ぇ鍋氬己锛屽繀椤诲舰鎴愪簰鍔紝缁勫缓鎵瑰彂鍟嗚仈鐩熴?闆跺敭鑱旂洘绛夛紝寮哄己鑱旀墜锛屽埄鐩婂叡浜?

銆??绗簲锛岀伒娲荤殑澶勭悊鍚勭鍒╃泭鍏崇郴锛屽疄琛屾贩鍚堝紡鍙戝睍锛岃繍鐢ㄦ柊鍨嬫笭閬撹惀閿?ā寮忥紝寮哄寲鑷韩鍚勬柟闈㈢殑鍔垮姏锛屾墦閫犵粡閿?晢鑷繁鐨勫搧鐗屻?







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